3 Marketing Efforts You Shouldn’t DIY
It’s never been easier to tackle your business’s marketing on your own. In today’s digital age, with ample online tools and resources at your disposal, most business owners have considered going the DIY route when it comes to their marketing.
At Here Molly Girl, we get it – everyone likes to save time and money by DIY-ing. And while there are definitely certain marketing efforts you can do on your own (more on that in an upcoming post), there are certain elements that require professionals. Like us.
What are they? Read on…
1. Digital Ads: Google and Meta
Digital advertising is one of the best ways to reach your target customers and clients. And while we’re all familiar with Google, Facebook, and Instagram, the ad platforms are another beast entirely.
Here’s why you shouldn’t DIY digital ads:
a. Complex Platforms
Google Ads and Meta Ads have intricate interfaces with extensive features and settings. Navigating them effectively requires a deep understanding of how these platforms work, as well as ongoing education to stay on top of changes.
b. Data Analysis
Interpreting ad metrics and adjusting campaigns based on performance data is a critical part of digital advertising. An experienced professional can identify trends and make data-driven decisions for better ROI.
c. Ad Copy and Creatives
Crafting compelling ad copy and visuals that resonate with your audience is an art. A marketing professional can create ad content that not only attracts attention but also converts leads into customers.
2. Logo and Branding Guides
Your logo and branding are the face of your business and arguably one of your most valuable assets. While it may be tempting to design your own logo or even use a service like Fivrr for a cheap logo, resist that urge. Why?
a. First Impressions
Your logo is often the first thing potential customers see and generates that oh-so-important first impression. A professional designer will create a logo that represents your brand’s values and resonates with your target audience.
b. Brand Consistency
Maintaining a consistent brand image across all marketing materials, from your website to your social media profiles, is vital. A branding guide ensures that every aspect of your branding aligns with your core identity. Comprehensive branding guides take time and experience to create.
c. Design Expertise
Graphic designers understand color theory, typography, and design principles, as well as complex design software to turn ideas into reality, allowing them to create visually appealing and effective branding materials.
d. Uniqueness
That logo from Fivrr is likely exactly the same as dozens of other logos out there. Hiring a professional ensures your brand is 100% tailored to you and your business.
3. Website Development and Optimization
Your website is the digital storefront of your business. It’s the hub where potential customers learn about your products or services, so it’s crucial to get it right. Sure, there are DIY website builders available, like Squarespace and Wix, but they come with significant limitations, often not realized until down the road after you’ve invested significant time and resources on them.
Here’s why you shouldn’t DIY website development and optimization:
a. User Experience
Creating a website that offers an exceptional user experience requires an understanding of design, layout, and navigation. Professionals can design a site that engages visitors and encourages conversions.
b. SEO Expertise
Search engine optimization (SEO) is a complex field that involves on-page and off-page optimization, keyword research, and content strategy. A professional can ensure your website ranks well in search results and drives organic traffic.
c. Technical Proficiency
As technology evolves, website maintenance and updates become more complex. Professionals can keep your website secure, load quickly, and adapt to changing internet standards.
So while some marketing efforts can be handled in-house, digital ads, logo and branding, and website development and optimization are areas where professional expertise can provide a substantial return on investment. Don’t risk compromising the success of your marketing efforts by attempting to DIY these complex and crucial aspects of your business.
Lucky for you, Here Molly Girl provides these services to clients every single day – we’re experts when it comes to digital ads, logo design and website development. Get in touch to see why hiring us is the right move for your business!
