3 Marketing Efforts You Can DIY
It may seem odd for a marketing firm to write about DIY marketing, but here we are.
Marketing is a dynamic and multifaceted field that has evolved significantly over the years. And while many marketing efforts require specialized knowledge and expertise (see that information here), there are certain marketing efforts that business owners can successfully manage themselves, helping you maximize your budget and reserve resources for the more complex tasks.
So what can you DIY?
1. Organic Social Media Management
Social media is a cornerstone of any successful marketing strategy. Fortunately, organic social media management is an area where business owners can take the reins without the need for extensive marketing experience. Here’s why you should consider DIYing your social media:
a. Authenticity
Nobody knows your business better than you do. Managing your social media accounts in-house allows you to share your authentic voice, values, and mission, which can resonate more with your audience.
b. Timeliness
Even the best marketing firms need significant time to develop a robust organic social media strategy. When you DIY your social media, however, you’re able to post in real time and get more content out there than if you were working with an off-site marketing team.
c. Community Building
While a marketing firm can certainly learn the voice of your business, engaging with your audience, responding to comments, and building a loyal community around your brand is something that you do best.
2. Promotion Development
Creating promotions, deals, and discounts to attract and retain customers is another marketing effort that business owners can handle with a DIY approach. Here’s why it makes sense:
a. In-House Expertise
As a business owner, you have an intimate knowledge of your products or services, knowing profit margin, inventory, seasonality, and more. This insight can help you create enticing promotions tailored to your target audience.
b. Cost Control
Developing promotions in-house allows you to maintain full control over your budget. You can experiment with different offers and measure their impact without the overhead of a marketing agency.
c. Quick Response
You can gauge the effectiveness of promotions in real time based on customer feedback and sales, and adjust accordingly, without delays or additional costs.
3. Content Creation
Creating valuable and engaging content is a fundamental part of modern marketing. While professional content creators can provide high-quality content, DIY content creation is a viable option for business owners. Here’s why you should consider taking content creation into your own hands:
a. In-Depth Knowledge
You know your industry, products, and services best. Leveraging this expertise allows you to create informative and relevant content that resonates with your audience.
b. Timeliness
Got something to say now? DIY-ing your content creation speeds up the entire process, letting you post, email or text in almost real-time.
c. Consistency
Regular content updates on your website or blog can improve your website’s SEO and overall online presence. As the business owner, you can maintain a consistent posting schedule.
While marketing is a multifaceted field, there’s no reason that with a little time and initiative, you can’t DIY certain aspects of your marketing yourself. Of course, we’re always here to help!
Give us a call if you’re more of a “do it for me” kinda person!
